Amazon Business launches its first ‘year-end sale’ in India


Amazon Business, the marketplace on, to meet the procurement needs of institutions, has for the first time launched a “Financial Year-End Sale” in India. The goal is to help its business customers use their procurement budgets efficiently before the end of the current fiscal year. The sale aims to empower MSMEs by providing over 15 crore of GST (goods and services tax) compliant products in major categories at attractive prices.

Amazon Business, which competes with players such as IndiaMart, udaan, Flipkart Wholesale and Reliance’s JioMart, caters to institutions such as hospitals, clinics, manufacturers, universities, schools, NGOs, government agencies and offices.

The sales event which kicked off on Monday and will run until March 18 is organized to help B2B customers discover relevant selections. They also get extra cash back and rebates on those purchases to keep costs down. The event aims to ensure that MSMEs can effectively utilize their pending budgets for the current fiscal year.

The event will focus on supplies for MSMEs to cater to both ends of the hybrid working model, offering curated selections for work from home (WFH) and return to work (BTW). Under work from home, MSMEs can buy supplies for efficient working from home in several categories such as laptops, electronics, stationery, furniture. The return to work store will include protective gear, essential return to work supplies, social distancing friendly office setup such as Covid medical supplies. From sneeze guards, cones, signs, tape, barriers, strips, labels, measuring instruments to computer peripherals, breakroom supplies, the trade event will offer a wide selection of products to its professional clients.

Business customers can get 10% cashback, up to 500 rupees on a minimum spend of 1500 rupees. Customers can also benefit from business-exclusive pricing and bundle deals on over 5,000 products.

Last year, rival Flipkart Wholesale, the Flipkart Group’s business-to-business digital marketplace, launched “Dhamaka Online Shopping Month” for members of its Best Price cash-and-carry business in April. . The goal was to increase savings for small retailers across the country and keep them safe through e-commerce orders and fast home delivery.

Amazon Business is betting big on the Indian market. The pandemic has accelerated the transition to business-to-business e-commerce.

Suchit Subhas, Director of Amazon Business, recently said that since its launch in 2017, Amazon Business has become a one-stop-shop for all business needs due to the huge selection available for MSMEs, competitive prices and the vast network. Delivery. He said that with a presence in 99.5% of pan-India PINs, businesses in the remotest parts of the country can rely on Amazon Business for their shopping needs.

“We are honored that our selling partners see Amazon Business as a great lever to increase their revenue and have seen the number of sellers selling on our platform grow from 14,000 in 2017 to over 4 lakh in 2021,” Subhas said.

He said that in 2021, Amazon Business registered millions of small businesses as customers in India and continued to see exponential customer growth of over 70% year-over-year, making Amazon Business’s Indian market is the second largest after the United States. Tier 2 and Tier 3 markets also played a significant role in this growth, with over 30% of buying customers and 25% of orders coming from small towns.

“This year, Amazon Business will continue to remain customer-obsessed to create the right customer experience,” Subhas said. “Our customers, regardless of their segment, will choose us as long as we are the best option to meet their needs.”

“We are India’s largest TPS store”, Subhas. “Over the past four years, we have added a host of features through which businesses can easily use the GST Invoice and sophisticated business analytics tools through which they can calculate additional savings with a GST Invoice each time they make a professional purchase.”

Amazon Business continued to add products to meet changing business needs. For example, it launched a shopping store with thousands of products in major categories such as business laptops, networking devices, industrial adhesives, tools and equipment, and security. These are big brands such as Lenovo, Cisco, Pidilite, Kimberly Clark, Stanley Black and Decker, Kirloskar. The platform has focused on adding a host of workplace sanitation supplies by creating a dedicated Covid supply store through which businesses can purchase a range of essentials like kits PPE, masks, face shields and sanitizers.

For seller partners, Amazon Business provides an additional opportunity on to scale their B2B business by meeting the demands of thousands of business customers and increasing their revenue. In addition to meeting the requirements of MSME customers, vendors have fulfilled orders from companies across the country, including large companies such as Mahindra, GE, Tata Group. With features like “Quantity Discount Request”, sellers have fulfilled hundreds of thousands of bulk orders from businesses across the country.


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