Build-A-Bear Transforms Online Shopping With Launch of Bear Builder 3D Workshop ™ | national news

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ST. LOUIS, November 2, 2021 / PRNewswire / – Build-A-Bear Workshop (NYSE: BBW) Launches New Digital and Interactive Ecommerce Experience! Twenty-four years after reinventing retail with the opening of its highly appealing stores, Build-A-Bear is reinventing its e-commerce site with the announcement of this next important step in its digital transformation – the new 3D bear construction workshop – a unique lively e-commerce shopping experience that brings furry friends online to life. This innovative platform was developed by Build-A-Bear in partnership with industry experts in technology and design; Buzz 3D, creators of interactive shopping simulations; Nutanix, a leader in hybrid multicloud computing; TierPoint, a leading provider of data centers and cloud services; and PGAV, designers of amusement park experiences.

In recognition of Build-A-Bear Workshop’s commitment to online excellence, buildabear.com has been recognized by News week as one of Best online stores in their recently published Consumer Guide 2022. 3D bear construction workshop, which has been in development for over a year, represents the continuation of Build-A-Bear’s strategy and commitment to deliver engaging digital initiatives to support the company’s growing e-commerce business.

With a digitally reinvented retail experience, the 3D bear construction workshop is designed to interactively guide guests through a new take on the iconic bear building experience, from the engaging stuffing process to the magical heart ceremony with the goal of creating the perfect furry friend online . Available exclusively at buildabear.com, at the end of this immersive 3D interface, the new personalized furry friend will be delivered right to the customer’s front door!

“The retail landscape has changed as consumers increasingly turn to online shopping. Our goal is to meet customers where and how they prefer to shop. Because we’re a high-engagement brand, we wanted to develop an interactive digital shopping option that not only delivered on our iconic in-store process, but offered a dynamic experience to create your own furry friend, ”said Sharon price john, President and CEO of Build-A-Bear Workshop. “Ecommerce has traditionally been more transactional, but we believe Build-A-Bear is the perfect brand to break the mold by adding more fun and engagement to online shopping as we continue to execute our transformation strategy. digital. “

When the guests enter the 3D bear construction workshop experience, they are greeted with whimsical music and a selection of furry friends to choose from, each presented in a row of Cub Condos®. Once selected, the furry friend is taken to the padding area via a fun descent on the Rainbow Slide. Guests are invited to click and drag clouds of stuffing into the furry friend. After completing the stuffing step, the 3D bear construction workshop offers a new take on the brand’s famous heart ceremony, including making a wish in the heart of the furry friend to officially bring it to life! After brushing and fluffing, the furry friend dances to the Wonder Wardrobe to choose from a wide variety of clothes and accessories to create a unique and fashionable look. Next up is a stop at the Hear Me station to add a sound or song to the furry friend. To complete the process, guests complete a birth certificate, including giving their four-legged friend a name. When the activity is complete, the completed furry friend grabs a red heart balloon and returns to the main e-commerce website where guests can continue shopping or complete their transaction.

Furry friends made in the 3D bear construction workshop will soon be on their way to real-world hug delivery, whether as a gift to a loved one or directly to the guest’s home! Build-A-Bear also offers local delivery options so furry friends can be picked up from nearby workshops with the options of online purchase, store pickup, or curbside. In addition, Build-A-Bear has partnered with Shipt which provides same-day delivery to certain areas across the country. United States!

To discover this new way to shop at Build-A-Bear, visit buildabear.com and click on the 3D Workshop icon which is in the top navigation on the desktop or in the extended menu on mobile today and enjoy the fun of the iconic Build-A-Bear Workshop virtually anywhere !

Discover the full assortment of goods online at Buildabear.com or closer Build-A-Bear Workshop. More information on Furry Friends, Giveaways, Events, and Build-A-Bear Workshop offers can be found at buildabear.com and guests can follow and share their furry friends celebrations with the brand on Facebook, Twitter, Youtube and Instagram.

About Build-A-Bear®:

Build-A-Bear is a global multigenerational brand focused on “adding a little more heart to life” attracting a wide range of consumer groups who value self-expression by making their own “furry friends” for celebrate and commemorate the moments of life. The company has nearly 500 interactive brick-and-mortar retail outlets that provide customers of all ages with an interactive entertainment experience, which often fosters a lasting and emotional brand connection. It also offers engaging e-commerce / digital shopping activities on www.buildabear.com including its online “Bear-Builder” as well as the new “Bear Builder 3D Workshop”. In addition, the company leverages the power and fairness of its brand beyond retail through entertaining content, wholesale products, and lint-free consumer product categories through retail deals. licensed with major manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) had total sales of $ 338.5 million during fiscal year 2019. For more information, visit the Investor Relations section of buildabear.com.

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SOURCE Build-A-Bear Workshop



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