Build-A-Bear Workshop Launches Exclusive Beetlejuice Plush Online


Build-A-Bear Workshop released a new beetle juicebear themed just in time for Halloween. The plush, which features an image of the iconic Michael Keaton character on the pad of his right foot, is an online-only exclusive, so if you’re looking to get it in time for the spooky season, now’s probably the time. For just north of $ 50, the Build-A-Beetlejuice comes preloaded with a voicemail that repeats six sentences from the 1988 horror comedy of Batman director Tim Burton, who played Keaton alongside Alec Baldwin, Geena Davis and Winona Ryder.

The film has remained a cult classic since its release. There are periodic talks about a sequel, though at this point it’s hard to imagine that Ryder, Keaton, and Burton could all be drawn to at the same time.

Previously, beetle juice spawned an animated spin-off and toy line, setting a precedent for the horror comedy to be marketed directly to children. Although it features an F-bomb and pictures that might disturb modern children, in 1988 it only got a PG rating.

The film centered around a recently deceased couple (Baldwin and Davis), who are cursed to haunt the house where they once lived. An eccentric artist (Catherine O’Hara) and her husband (Jeffrey Jones) move in with their daughter (Ryder), prompting the ghost couple to seek help from a ghoulish, troublemaker named Beetlejuice (Keaton). It grossed nearly $ 85 million against a budget of $ 15 million which, combined with that of Burton Batman the following year made him a household name.

This is just the latest in a long line of Build-A-Bear movies and TV series, albeit using beetle juice, a decades-old film with nothing new in active development, is unusual. Recently, Build-A-Bear announced the return of their limited Lord of the Rings plush toys.

Here is the official description of the product on the Build-A-Bear website, where you can purchase it:

Beetlejuice, Beetlejuice, Beetlejuice! The ghost who made a terribly fun appearance the most in his Build-A-Bear debut! With bright green hair, white fur, and a devious smile, the very first Beetlejuice bear gives the scariest hugs you’ve ever had. Fans of the classic film will love this exclusive online collector’s pack, which also includes Beetlejuice Bear’s signature costume and a 6 in 1 sound chip for added fun!


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