Business: Steve Scherzer, SOLV Marketing


Steve Scherzer, 39, is the owner of SOLV Marketing, located in West Wackerly near Jefferson in Midland. Scherzer said: “We are making the digital world of advertising accessible to small and medium-sized businesses. We help you plan, execute, then get results. Scherzer has nine employees.

He is a graduate of Midland High School and Northwood University. He holds a bachelor’s degree in marketing and management. Scherzer moved to Midland from Bay City when he was in ninth grade. He and his wife, Abby, have been married for 15 years. She is the Events Manager for the Alzheimer’s Association of Central Michigan. They have two daughters.

1. How long have you owned your business?

We have been here for a little over five years.

2. What inspired you to own this business?

I really saw a major gap in what is available for small businesses to market online and be successful. Large agencies find it difficult to be nimble. I knew if I had a boutique style approach we could be flexible in helping our customers. Our goal is to organize what we do to generate results for our individual clients.

3. What makes Midland a great place to own a business?

Midland is just a great, safe and positive community. Businesses like to work with other businesses. I really enjoy watching Midland grow, and marketing plays a big part in that growth.

4. In what ways is your business active in the local community?

We are supporters of the local AAF (American Advertising Federation). We have been involved with the Chamber (of Commerce). We provide marketing services to a variety of non-profit organizations, not just in Midland, but the Bay of the Great Lakes region as a whole.

5. What are some of your interests and hobbies?

I love music, I write and record a lot of music. Play guitar, drums, and bass. When I started this business, I hired everything except music, although I had the capacity to do so. I’m looking to do it in our space. We bought the building and we are going to set up a production studio.

I built a professional racing simulator in my basement. Full movement. You can drive any car on any track. It is precise to the stone. I can do it virtually.

6. What local businesses do you work with that contribute to the success of your business?

We work with many different companies. Bavarian Lodge Inn; Forward Corporation has several convenience stores / gas stations. We work with Kirtland Community College. Also have clients at the national level. We bring Fortune 100 technology at the enterprise level to small businesses to help them stay competitive.

7. Any other thoughts?

Right now is the best time for a business to make the switch to really grow online. This is an opportunity that will not always be there. Businesses that move within the next three years are expected to settle for the next 10 years. Some companies make as much as 20 to 1 on their marketing dollar, but it’s not going to last.

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