Cleaffer announces the inauguration of its first showroom in Delhi. Products from the Optimos, TerryCo, Elegancy and C’Rugs brands are displayed in this showroom.

Cleaffer Craft is a well-known brand in the line of home furnishings and soft decor products that caters to the demands of bedding, bath linens and home decor products.

—Sanjay Singh

NEW DELHI, DELHI, INDIA, Oct. 30, 2022 / — Cleaffer Trades Corporation ( announces the grand opening of its first flagship factory outlet in Paschim Vihar, New Delhi, INDIA . The factory outlet’s flagship showroom will house all product collections developed in-house by successful brands such as Optimos (Bedding Collection), TerryCo (Bath Linen Collection), Elegancy (Home Decor Collection of Curtains & Cushions) and C’ Rugs (Flooring – Rugs & Carpets Collection).

During the opening of the showroom, Mr. Sanjay Singh, Vice President (Commercial) of Cleaffer Trades Corporation said that this is our first step in bringing our business closer to direct consumers. The company plans to open 4-5 more such showrooms in the Delhi NCR area over the next 12 months and will expand its reach on a PAN INDIA basis by opening 60-75 additional showrooms in the outlets across India over the next 3 years. He also explained how Cleaffer has worked hard to make his company motto, “Making Luxury Affordable”, a reality for the mid-market segment.

Although all of our brands such as Optimos, TerryCo, Elegancy and C’Rugs contribute to a mass market segment, the raw materials we select are of premium quality, therefore they all give a feeling of luxury to the consumer of our products. Going forward, the company has also decided to extend its distribution reach to South and East India and is in the process of appointing distributors in various states in South and East India. .

About Cleaffer Craft:

Cleaffer Craft is part of the Cleaffer Group, which is a diverse group with interests in multi-industry verticals such as home furnishing and hospitality products, information technology, workplace safety products and equipment , project and venture capital financing, etc. Cleaffer is the owner of over 18 successful brands, including flagship brands like Optimos, TerryCo, Elegancy and C’Rugs. Cleaffer started its home furnishings business journey in 2015 to meet the demands of the ever-growing home furnishing, bed, bath and linen products market. In 2019, we launched the bedding, bath and linen product lines for the hospitality industry in the Middle East and Africa. Since 2019, we have served more than 30 five-star hotels. In 2022, we launched the Optimos and TerryCo brands in the mid- to upper-class luxury segment. Our goal is to provide top quality 100% pure cotton products for absolute comfort, style and elegance.

Optimos Collection is a bedding brand that produces sheets, duvets (quilts), duvet covers, bedspreads, duvets and 10 other bedding products. Bedding sets are made of 100% pure long staple cotton or cotton blend fabric. The designs are exclusive and the sizes are the largest in the industry.

The TerryCo collection caters to bath linen which includes terry and Dobbie towels from 400-750gsm, bathrobes, rugs and other linen accessories.

Elegancy brand meets the requirements of interior decoration products such as curtains, cushions, sofa upholstery, etc. There are over 300 models and color combinations available in this segment.

The C’Rugs brand is known for its flooring solutions and offers beautifully designed rugs and carpets in different designs, sizes and color combinations.

Cleaffer has been exporting hotel bed and bath linen since 2019 and has also started exporting furniture and home decor products in the home segment as well. The Company is looking for distributors in different regions of the Middle East, Africa and European markets. Cleaffer Brands products are also available through the online e-commerce site

For more information, please contact us at:
[email protected]

Sanjay Singh
Cleaffer Trades Corporation
+91 88260 18199
[email protected]


Comments are closed.