Digital Tribe to manage digital for WorkStore

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The account was won after a multi-agency pitch

September 14, 2022 4:44:00 PM | Article | India Campaign Team

Digital Tribe, from the Prose Integrated stable, has awarded the digital and social media mandate to office products company, WorkStore.

The agency will handle end-to-end digital tasks for the brand, including positioning, awareness through social and digital media platforms to target B2B client companies and leverage business development conversations to generate leads .

The account was won after a multi-agency pitch and will be managed by Digital Tribe’s Mumbai office.

Vivek Viswanathan, Vice President, IT, Marketing, WorkStore, said, “We are thrilled to have Prose Integrated as our digital marketing partner. Their ability to understand the ideas of large enterprise and B2B clients and leverage social media platforms like LinkedIn gave us the confidence to give them the mandate.

Setu Shah, CEO of Prose Integrated, said, “We are delighted to partner with WorkStore. Our experience working on B2B brands proved useful for the assignment. Our Google-backed cloud-based approach aims to ensure seamless and fast implementation of marketing objectives. Harnessing the power of LinkedIn’s algorithm is our strength and we’ll leverage it for successful business building conversations for WorkStore. »

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