Envato to shut down Envato Studio on short notice, ditching longtime service providers – WP Tavern


Envato, the Australia-based digital asset company, has announced that it is shutting down Envato Studio, its independent community platform, and Twenty20, a photo website. The company continues to tighten its belt and focus on new products after laying off 100 of its 700 employees, citing global conflict and inflation.

“We were too spread out on all these products that we had created,” Envato CEO Hichame Assi told The Australian Financial Review.

“These are all creative products, but some are older with legacy platforms, while others are newer and work great. We wanted to focus more on our future products which are doing very well.

The company’s latest update says Envato is focusing on Envato Market, Envato Elements, and Placeit, a branding and marketing asset building tool, while phasing out other products. This week, the Envato community discovered that these legacy platforms include Envato Studio and Twenty20.

Many Envato Studio service providers, which have completed more than 230,000 jobs since its launch in 2014, were surprised to learn that Envato gave them two months’ notice before shutting down the service on August 21. Vendors have built their profiles with positive reviews for their work on creative projects – from logo design to WordPress customization.

“This isn’t just bad news – it’s shocking news for me and anyone who considers Envato Studio a primary source of income,” said express customization provider WonderArt.

“As I am managing my family now, it will take a long time to restart my market and win again. You know how difficult it is to approve the item now and sales are not guaranteed. I am very disappointed with this decision. “

Some saw the writing on the wall after Envato stopped investing in the platform and new customers and orders dwindled. Others, for whom Envato Studio was their primary source of income, are shocked and scrambling to find a new way to support themselves in the short term.

“Many of us rely on regular income from express services to earn a living, so really in my case, such an abrupt and reckless closure affects me enormously and hits me very hard, especially since I have two young children and a family to continue to support, as well as bills that will continue to arrive,” said user touringxx.

“With thousands of jobs done on my part (over 1733) and 100% buyer satisfaction, I have put a lot of effort and patience into building and maintaining this reputation over the years, for the see it now disappear as if it were worth nothing.”

After investing so many years in building their profiles and serving their customers, several long-time Envato Studio service providers asked for more time before shutting down the platform.

“It’s not a good and right decision in the middle of an economic crisis, we spent our time here for 8-9 years and more, you should give more time before closing the platform”, said one user Nofomsok. “It’s not fair.”

With less than two months notice of the platform shutting down, many in the chat said they felt the transition was too abrupt. They suggested six months to prepare for the change, as well as creating a static, read-only version of the platform where customers can browse service providers and message them through their profiles.

“It’s amazing that Envato doesn’t at least comment on this, we’re waiting to hear from them, is this the treatment we’ve deserved for so many years of work?” @jassdesigngroup said.

“We are real people with families, not just numbers.”

Envato eventually responded, saying it was listening to feedback, but didn’t mention an extension to the platform’s shutdown deadline.

“We are building a solution that will hopefully help you with your Studio reviews,” an Envato representative commented.

These additional considerations may come too late for those who had all their eggs in one basket.

“It’s a business decision that’s up to you,” hibiscustechno commented. “But this transition sends a big message to the creative members of ThemeForest, ‘Hey guys, today we all burned together, you authors have time to save yourself by selling your products using your own website rather than give $$ commission to a platform and keep customers with you.


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