NEW YORK – (BUSINESS WIRE) – October 5, 2021–
Alex, AT&T’s advanced advertising company, and Estrella Media, the modern Hispanic American’s home providing leading unscripted entertainment and news content, today announced that the digital inventory funded by the Estrella Media advertising is now available to buyers in the Xandr Marketplace. Estrella Media adopted Xandr’s strategic selling platform, Xandr Monetize, to realize the full value of its inventory through differentiated buyer demand and to deliver an enhanced viewer experience.
“Accessing Estrella Media’s inventory is an exciting development as Xandr continues to focus on diversifying the audiences available to buyers in our market,” said Mike Bagliebter, Director of Market Development, Xandr. “Today there are over 62 million Hispanics in the United States, representing approximately 19% of the population, and we are excited to provide content for this important audience segment. In addition to Estrella Media, Xandr Marketplace currently offers a CTV inventory of leading Hispanic channels such as Univision’s Prende TV, Canela TV, HC2, Azteca Más and Azteca America and Olympusat.
Estrella Media Digital, made up of Estrella TV, Estrella News and Estrella Games, reaches 10 million unique visitors per month. Estrella TV offers a variety of programming ranging from TV and news to game shows, reality shows, talent contests and late night talk shows. Estrella News is the leading 24/7 digital Spanish news channel covering breaking news, local and national sports and weather, and Estrella Games is the first 24/7 Spanish language game show channel. 24 and 7 days a week for multigenerational families with interactive shows.
“The Hispanic community is emerging as one of the largest consumer segments in the United States and we are moving quickly to properly serve this dynamic market. The Xandr Monetize SSP gives us the tools we need to comprehensively manage our growing inventory across all channels, while its robust marketplace enables optimized and streamlined interactions with premium and relevant advertisers, ”said Brian Fisher, vice -President, OTT / CTV and digital platform sales, Estrella Media.
Xandr’s transparent media solutions make it easy for buyers to plan and execute high-quality video and CTV campaigns through one-on-one or one-to-one deals from a wide range of premium vendors. By taking a unique buyer-centric approach, Xandr is able to eliminate friction and inefficiencies in the premium video marketplace and ensure buyers reach valuable audiences in large-scale premium environments.
A business unit within AT&T, Xandr fuels a global market for premium advertising. Our data-driven technology platform, encompassing Xandr Invest and Xandr Monetize, maximizes return on investment for buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the customer experience.
View source version on businesswire.com:https://www.businesswire.com/news/home/20211005005169/en/
KEYWORD: NEW YORK UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MARKETING DATA MANAGEMENT ADVERTISING ENTERTAINMENT COMMUNICATION TECHNOLOGY TV AND RADIO
Copyright Business Wire 2021.
PUB: 05/10/2021 09:00 / DISC: 05/10/2021 09:03
Copyright Business Wire 2021.