The West Midlands Combined Authority (WMCA) has made the offer which will cover a range of topics, including how to create a better online presence.
And after taking the courses, it is hoped that business owners will know how to develop a better understanding of their profile and customer journey, as well as how to make their business stand out from their competition.
West Midlands Mayor Andy Street, former chief executive of John Lewis, said: ‘Even despite the pandemic, the West Midlands remains one of the top areas in the country for start-ups, with some of our best successes coming from from various backgrounds.
âBut if we’re going to keep our momentum going, we need to make sure business owners get the support they need to thrive. That’s why we run these workshops to help small business owners of Black, Asian and minority descent upgrade their skills to help their businesses thrive and ultimately make a significant contribution to the economy within the meaning off the West Midlands.
Fifty places are on offer and classes will start on October 19 and run until December 7. On the last day, each start-up owner will use their new knowledge to deliver a professional pitch in front of a panelist.
Professor Monder Ram OBE, Director of Aston University’s Center for Ethnic Minority Entrepreneurship Research, said: âIt’s great to see ‘hands-on’ expert support being given to black minority businesses. and ethnicities of the region. We know they contribute over Â£ 25 billion to the economy. Black and ethnic minority businesses are also more productive, growth-oriented, and likely to trade internationally than their white counterparts. These qualities will be indispensable as the region and the country seek to âbuild back betterâ.
âBut sometimes black and ethnic minority businesses don’t get the support they need to thrive. This initiative is beginning to fill an important gap as the region positions itself to capitalize on the talents of all of its communities. “