Icelandic Tourism Campaign Mocks Facebook Metaverse Announcement, Introduces ‘Islandverse’


(NEXSTAR) – Icelandic folklore is generally about elves, but the nation also produces world-class trolls.

A brand new tourism campaign from Visit Iceland satirizes Mark Zuckerberg’s metaverse aspirations, and even includes a Zuckerberg lookalike extolling the (truly tangible) realities of the “Icelandverse”.

“Hello and welcome to this very natural setting,” the video host told viewers from inside his trendy minimalist bedroom. “Today I want to talk about a revolutionary approach on how to connect our world without being super weird.”

Dressed in an all-black outfit and sporting a shaved hairstyle similar to Zuckerberg’s, the host continues to show off the ‘immersive’ nature of Iceland, which features ‘wet’ water and a sky you can see ‘with it’. your eyes ”, among various pure phenomena. There are also “humans that you can connect with,” he says.

“The Icelandverse is a world of such endless possibilities that it will be here forever,” he says.

The mockery didn’t end there. The campaign – known as “Inspired by Iceland” – describes the Icelandverse as “an immersive open-world experience that has been brewing for millions of years, that will allow people to be present with each other. others in captivating real-life spaces ”.

Fans of the campaign took to Twitter to share their fun, many called it hilarious and one even praised the video as “a tonic for the toxic internet.”

Zuckerberg had shared his specific announcement regarding Facebook’s metaverse plans in late October, as well as information that Facebook, Inc. might rebrand itself as Meta, in accordance with the company’s latest imaginative and premonitory.

The concept of the metaverse, however, has been around for a long time before Facebook even existed. Often described as the successor to the web, futurists and technology consultants envisioned the metaverse as a place where our bodily realities converge with varied digital experiences in a shared digital home.

Zuckerberg, in an accompanying video, set out his intentions with Meta, saying the company aims to create platforms that will allow customers to do “almost anything you can imagine” – or no less than working together. , work, store and play video games with the assistance of Meta’s digital platforms.

“You will go through these experiences on different devices – augmented reality glasses to stay present in the physical world, virtual reality to be completely immersed, and phones and computers to jump from existing platforms,” he said. he defined, in part, in an open letter.


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