Loyalty Academy, the only global source for marketers to achieve the Certified Loyalty Marketing Professional ™ (CLMP) designation through comprehensive in-house education and training programs, today signed a strategic agreement with the company United Arab Emirates-based Loyalty Consulting, Quick Brown Fox Consulting, to enter the Middle East Market.
The Loyalty Academy was established in 2015 as part of the Wise Marketer Group by Michael Capizzi and Bill Hanifin, both seasoned loyalty professionals who saw the need for quality, specialized loyalty training. In its short history, Loyalty Academy has already certified more than 200 professionals in 26 different countries with the coveted title of CLMP (Certified Loyalty Marketing Professional ™) and continues to strive to help marketers around the world better understand this discipline.
“We are excited to enter the Middle East, which is seen as a ‘loyalty hot spot’ and needs professionals with a deeper and more nuanced knowledge of loyalty,” said Mike Capizzi, Founder and Dean of the Loyalty Academy. “In QuickBrownFox Consulting, we have found the perfect partners. During our discussions, we realized that they shared our passion for knowledge and our vision of empowering marketers to better understand their customers and develop lasting and valuable relationships with them.
“I am a firm believer in continuous and just-in-time learning and have struggled to find a suitable program with comprehensive and structured loyalty information that would support our professional ambitions,” said Manav Fernandez, who is himself even a CLMP. “I was fortunate enough to be introduced to Loyalty Academy and took the program online, but much would have preferred to be guided through the content in person.”
“We are really proud and excited to partner with Loyalty Academy for MENA and bring them to Dubai later this year,” said Chayya Bassi, Co-Founder of QBF Consulting.
The inaugural Loyalty Academy CLMP workshop will be held in Dubai from December 6-8, 2021, with Mike Capizzi himself leading the workshop and interacting with the delegates in attendance. For more information on the workshop and how to reserve a spot, contact Loyalty Academy today at [email protected]
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