The largest polyurethane systems company in the Middle East and Africa, Pearl Polyurethane Systems, has appointed three industry experts as non-executive directors.
In line with the business focus to improve governance, diversity of management skills, leadership and industry experience, Oliver Bruns, Michael Friede and Wilhelm Lamberts will join Pearl Polyurethane at the board level as the new independent Dubai-based company is embarking on an ambitious five-year growth plan.
The collective experience of the new board members spans a variety of sectors and industries, bringing broad and in-depth expertise to the strategic direction and oversight of the company as it grows internationally and in new areas. new verticals.
Bruns brings more than ten years of experience in the polyurethane industry in Germany with Bayer AG and Bayer MaterialScience – now known as Covestro – which included a role of managing director of Bayer’s polyurethane systems company for the Eastern Europe, located in the Czech Republic.
Subsequently, for nearly three years, Bruns served as CEO and President of Edelmann, a global provider of innovative, high-quality cardboard and paper packaging solutions with more than 3,000 employees.
In addition to his new role on the Pearl Board of Directors, Bruns currently holds a full-time CEO position at NEVEON, a leading global integrated foam group that offers flexible and composite polyurethane foams for a wide range of applications. , from the comfort to transport segment. sector to an unlimited variety of specialized applications.
NEVEON has a network of 61 sites in 18 countries and employs over 3,400 people.
Friede began his career at Bayer AG in 2001, where he held various management positions at Bayer MaterialScience and then Covestro, including Global Head of Business Unit – Coatings, Adhesives and Specialties. In July 2021, Friede took his career further by assuming the role of Commercial Director – Performance Coatings and a member of the board of directors of AkzoNobel, an Amsterdam-based multinational with over 32,000 employees creating paints and products from performance coating for industry and consumers around the world. .
Lamberts, a qualified chemist, began his career in 1986 as a development chemist at Bayer AG responsible for the development of PUR rigid foam systems and during his career at Bayer and Covestro has held many managerial positions, including that of as Managing Director of BaySystems BÃ¼fa. , a German polyurethane systems company, and Chairman of the BaulÃ© Group, a globally active elastomer company.
A seasoned business leader and strategy developer, Lamberts assumed in 2018 the role of Chairman of the Advisory Board of Robert Kramer Gmbh & Co KG, a leading German chemicals company. Since 2009 Lamberts has also been a member of the advisory board of BÃFA Gmbh & Co KG.
Commenting on the nominations, Martin Kruczinna, CEO of Pearl Polyurethane Systems, said: âI am delighted to welcome Oliver, Michael and Wilhelm to the Board of Directors. They bring to the Board of Directors a wealth of industry experience, seniority and personal motivation, as well as a clear business vision that will continue to create an exciting direction for our company in the future. This development marks another positive step in our history of growth over the past 25 years, making Pearl the leading supplier of polyurethane systems today in the Middle East and North Africa. “
He added, âThe level of enthusiasm, leadership and genius brought by the new board members is undeniable and will place Pearl in the best possible position to aggressively expand into new industrial sectors and reach a wider and more global audience. “
âWe have brought together some of the best minds from their respective industries to provide essential information, advice and expertise as Pearl continues to gain momentum and develop its regional and international footprint. Essentially, these are the people who set systems companies apart because of the high level of personalized customer service, innovation and support they provide.
âAt Pearl, we have some of the best experts in the industry and that continues to drive our business forward. We remain focused on acquiring and developing talent for the future. The appointment of Oliver, Michael and Wilhelm is an integral part of this strategy as we embark on further expansion beyond the Middle East and North Africa to increase our international presence while adding new products and markets as part of our five-year growth plan. We are delighted that three non-executive directors of this caliber are joining the growing Pearl team as the company continues its expansion plan, âconcluded Kruczinna.
Bruns holds an MBA from CEIBS in Shanghai. Friede holds an MBA from IE Business School in Madrid, while Lamberts holds a doctorate in chemistry from RWTH University of Aachen in Germany.
This appointment follows a recent takeover of the Dubai-based company. In February 2021, Pearl Overseas Industries Ltd signed an agreement to acquire the remaining 51% of Pearl Covestro Polyurethane Systems LLC from the former joint venture partner, Covestro AG.
The deal was closed on July 26 and the new independent company, renamed Pearl Polyurethane Systems LLC, confirmed a long-term supply and technical service agreement with Covestro in Germany, ensuring consistency of supply to existing customers. and new .– TradeArabia News Service