SIOUX CITY – The Boot Barn, which bills itself as “America’s Largest Western & Works Store,” now has even more room in Sioux City to display its extensive collection of boots, jeans, shirts and other western apparel .
The national retailer, which had maintained a wood-clad space at the Southern Hills Mall for about a decade, recently moved to the former Dressbarn space in Lakeport Commons.
Maddie Wright, keyholder at Boot Barn – a position that involves some management duties when the usual manager is away – said the new 10,000 square foot store is “probably three to four five times bigger” than their old place at the mall.
With weathered wood and corrugated galvanized steel, the store’s decorative flourishes reflect a rustic theme. Being so much bigger, there’s more room for shoppers and there’s more merchandise within easy reach. “So much more inventory,” Wright said.
Boots aren’t the first thing a shopper encounters in Boot Barn – the front is mostly made up of shirts, jeans, hats, belts and jewelry. But a little further into the store are entire aisles filled with nothing but boots, in a dazzling array – from plain brown leather to American flag or floral designs to glittering numerals, most with elaborate stitching and pointed toes that are characteristic of the cowboy boot – from renowned brands such as Ariat, Roper, Justin, Tony Lama and others. They also wear shoes without boots.
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The Irvine, Calif.-based Boot Barn chain was founded in 1978 and today has just under 300 locations, while shares of its parent company, Boot Barn Holdings, trade on the New York Stock Exchange. Boot Barn stores are spread throughout the continental United States (except for most of New England and the Mid-Atlantic) with particularly large concentrations of stores in Texas and California.
Retail forecasts suggest the Western clothing segment is doing well – a report by Allied Market Research predicted the Western-style clothing market would grow from $71.13 billion in 2016 to $99.42 billion. dollars in 2023.
And Boot Barn did particularly well. According to a quarterly financial report released in January, the retailer’s net sales rose 71.1%, to $485.9 million, in the two years to the end of 2019. period rose to $69.2 million from $24.8 million in two years. earlier. In the 13 weeks leading up to Christmas, the chain opened 11 new stores.
Wright said the new Lakeport Commons store has proven popular with shoppers. The store was surprisingly busy in the middle of the day on a recent Tuesday – not a time when clothing retailers are usually busy.
“It’s been a really good response. We’ve had a lot of traffic since we opened. There’s never a dull day here,” she said.