A series of sexual rumors about Argentina’s major political figure have been spreading for some time, deepening into the so-called “collective unconscious” over time and deep into the deep forests of election season. .. These unfounded and unconfirmed allegations extended from President Alberto Fernandez to Oracio Rodriguez Lareta, the mayor of Buenos Aires, the main figure in the opposition. Among them were former president Mauricio Macri and, in the not-so-distant past, Christina Fernandes de Kirchner was involved. Political rumors are old and suspected sex varieties are the most powerful types, but the proliferation of digital media and the consumption of information is rapidly distorting, amplifying and potentially distorting them. I have a time bomb. At the same time, the use of social media and other platforms has released a new generation of conspiracy theories and false information that could have a very realistic impact on social perceptions and election results.
In 2019, when Alberto had just been singled out by Fernandez de Kirchner for leading a ticket for a pan-Peronist who had tried to expel Makri, the candidates at the time had probably been chosen as having caused a separation. very public. It was done. Viviana Canosa, a gossip reporter who has just returned to television on a political show, recently announced her departure. ClarinPolitical comedian, Alejandro Borensztein. She quickly connected with Alberto. Journalists rejected it and spoke of the smear campaign, which points to the digital “Troll, 4 followers”. Since then, the alleged plant has targeted the president as a woman, despite public relations with Ms Fabiola Janez and the level of exposure to which he has been exposed. This is a fact that makes it very difficult to hide an incident in a closed room.
What exactly is the point of the rumor that, beyond her credibility, she has a very realistic impact on public perception? There is a lot of literature on the political use of rumors, and there is a new area to investigate the emergence of social media and digital platforms regarding the spread of false information. In an article titled “The War of (False) Information: The Political Impact of Rumors and Rumor Counterarguments in Authoritarian Countries” (2015), Haifeng Huang, professor of political science at the University of California at Merced, stated that these people injured Shown to reduce. Trust the government. They permeated the entire socio-economic and political context, the effects of which persisted beyond refutation and reduced beliefs in certain content, but did not rebuild credibility.
Soo Young Bae, a researcher at the Amherst School of Communication at the University of Massachusetts, analyzed the impact of social media on this issue. His article, Social Mediation of Political Rumors: A Survey of Social Media Dynamics and Beliefs in Political Rumors (2017), includes people’s reliance on social media for news consumption and their beliefs in political slurs. Mentioned the relationship. These are affected and exacerbated by the network characteristics of social media in building political rumor beliefs mentioned above. If a survey by the Pew Research Center in the United States shows that 71% of people receive news from social platforms, this field is ripe to work.
Coming back to Argentine politics, it is not clear whether rumors are being used to harm certain actors or to benefit them. Allegations can also be used to distract from other issues, both for the benefit or harm of various political parties. The more personal and paid you are, the better.
The farewell between Rodriguez Laleta and his wife, famous wedding planner Barbara Diez, surprised many establishments late last year. The official story is that the intensity of his political activity as mayor and potential 2023 presidential candidate strained their relations, but soon the rumored factory began to change and relations outside marriage. The claim started to spread. News magazine Notice Research This issue demonstrates the involvement of intelligence agencies in an illegal spy ring searching both allies and enemies of the Makuri administration. “In their report, the agents brought up the affair between the mayor and the head of the community,” reads an article by journalist Rodis Recart, which received a firm denial from those close to Lareta.
Interestingly, it is not entirely clear whether this “attack” on the most important members of the hostile Cambiemos coalition is an external or internal threat. There is a fierce battle between hardline supporters near Macri (publicly represented by Patricia Brurich) and consensus makers Rodriguez Lareta and Maria Eugenia Vidal. What is clear is that the intention of putting them on the agenda of a particular industry, whether these rumors are true or not, has a clear desire to push the audience towards a particular perspective. It means it is.
A story about sexuality in this world of political dirty tricks where it’s unclear whether the rumors are meant to hurt or exaggerate a particular actor or have been unleashed into the wild by colleagues or enemies. Is used intentionally. But this is nothing new. Roman General Julius Caesar was a prime example, as Kelly Olson of the University of Western Ontario wrote in her treatise “Masculinity, Appearance, and Sexuality: Roman Ancient Dandy” (2014). Quoting Suetonius, she said Caesar was “a bit of a stretch to take care of her man,” and Plutarch explained how well known her sexual tendencies are. Caesar used every means of communication at his disposal to project the image of an Alpha man and use it for political purposes. On the contrary, already in the Roman Empire, Caligula’s corruption and sexual thirst were used by rivals to portray him as a madman, and was ultimately killed and overthrown.
The supposed factory has been running at full capacity lately and don’t expect it to fade away. The election is fast approaching.
this room Originally published Buenos Aires hours, The only English newspaper in Argentina.