Vikrant Chowdhary joins CleverTap as the company’s very first CGO

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Enterprise Tech CEO Chowdhary will lead the company’s global growth charter, integrating all Go-to-Market (GTM) efforts

CleverTap, the world’s leading user engagement and retention platform, today added a new dimension to its core leadership team with the appointment of Vikrant Chowdhary as Chief Growth Officer (CGO). Chowdhary will lead CleverTap’s integrated global go-to-market (GTM) strategy across all business and enterprise segments.

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Increasingly, business leaders with disruptive mindsets and a desire to evolve are imperative for businesses to be successful. Chowdhary brings this forward thinking vision to CleverTap through 25 years of experience and expertise leading hypergrowth teams.

“We are delighted that Vikrant is joining us as a growth partner as we expand our business into key global markets and sectors and orient CleverTap to become a global leader in the user retention space for digital businesses focused on the mobile, ”said Sunil Thomas, Co-founder and CEO of CleverTap. “For the first time, we will integrate all of our customer-centric functions – sales, marketing, solution engineering and partnerships – to form a single CleverTap Growth team under the leadership of Vikrant. Thomas explains the crucial importance of this in his last blog on the CleverTap site.

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Prior to CleverTap, Chowdhary worked with Salesforce, the world’s number one CRM company, where he led the finserv vertical and corporate business units in India. Previously, Chowdhary held leadership positions at SAP, where he fueled the growth of the BFSI and Telecommunications business unit, which has grown to one of the top performing teams in the country, as well as Teradata, IBM and some startups. He holds an MBA from NITIE Mumbai and a BSc in Mechanical Engineering from Dayalbagh Educational Institute.

“CleverTap has created a unique platform to help growth leaders monetize the behavioral economy for their digital businesses in real time, and I am truly thrilled and honored to be an integral part of the business,” said Chowdhary . “I am also excited to leverage my experience building growth units in verticals powered by high performance teams and to have the opportunity to bring this capability to CleverTap. “

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