Vivienne Westwood deploys product lifecycle management (PLM) platform



Accenture announced that it has helped Vivienne Westwood, a global fashion company, design and deploy a new PTC Retail Product Lifecycle Management (PLM) platform.
Vivienne Westwood is deploying PTC’s FlexPLM retail solution-based platform to improve and accelerate its product development and procurement processes. FlexPLM integrates relevant data sources for product design and development, enabling Vivienne Westwood to understand where a product stands at each stage of its lifecycle.

This digital thread completes the visibility of activities linked to the design and development of several product categories, in particular women’s and men’s ready-to-wear, shoes, leather goods, jewelry and accessories.

The PLM platform enables transparent and secure communication and collaboration related to the design and production process, both internally and with supply chain partners.

Previously, these processes were manual and took a long time. The brand’s design and merchandising office in the UK and the production office in Italy created technical packs, i.e. product blueprints for manufacturing, and exchanged data mainly via email and spreadsheets. These manual practices could lead to duplicate data entry, poor collaboration with international partner factories, and missed deadlines.

“We chose PTC FlexPLM for its supply chain and product development capabilities, visual user interface, and information security and system stability. Accenture’s expertise and proven track record in the fashion industry and with PLM were instrumental in its launch and in creating business value, ”said Antony Calabro, CIO of Vivienne Westwood.

Alberto Codrino, Managing Director of Industry X at Accenture, said: “By working closely with their IT and sales teams, and with the support of the PTC team, we were able to help the brand leverage data quickly. and digital to redefine the way it develops products.

“We look forward to helping this iconic brand further optimize its digital product creation strategy and support its go-to-market operations,” said Bill Brewster, senior vice president and general manager of the Retail business unit. by PTC.



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